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It's Time for Black Friday Sales! Bosch Offers up to 25% off on OOH
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Awareness Campaign Promotional Campaign Branding Campaign Black Friday

It's Time for Black Friday Sales! Bosch Offers up to 25% off on OOH

By INSITE OOH
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November 13, 2024 4 weeks ago
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Bosch, a global leader in technology and innovation, with a new OOH campaign in Egypt following its previous one, this time to promote its products during Black Friday. The campaign, which is currently underway, utilizes mainly double-deckers OOH format to showcase the brand's offering.

The OOH features a vibrant design that incorporates the iconic Bosch logo and its tagline, "Invented for life." The campaign highlights the brand's wide range of home appliances products, a prominent Black Friday message is displayed alongside images of popular Bosch products, such as refrigerators, washing machines, and dishwashers. The Arabic text "خصومات تصل إلى 25%" translates to "Discounts up to 25%," emphasizing the attractive offers available during the Black Friday sale.

The campaign's visuals effectively convey Bosch's brand values and highlight the benefits of choosing their products. By emphasizing quality, innovation, and performance, the campaign aims to attract a broad range of consumers who are looking for reliable and efficient solutions for their homes and workplaces. By offering attractive discounts and promotions, Bosch aims to encourage consumers to experience the difference that their products can make.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.


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