The Node by NTG Developments Uses OOH Advertising to Turn Heads
NTG Developments turns heads with their new arresting outdoor advertising campaign for its flagship project, The Node. Starring prominently is the brand logo of the project alongside a catchy slogan: "Turning Heads." The Node is rightly positioned in the Egyptian competitive real estate market, popping up as a prime shopping and entertainment destination within the heart of New Cairo.
The campaign consists of a series of billboards across the streets of Cairo, carrying striking black-and-white images that will most definitely catch the eye. Among the more striking images is the billboard of a waterfall with its shadowed figure, which adds to the intrigue and mystery of the design aesthetic. It is the uniqueness of the campaign in the city, which works on vivid colors and flashy advertisements, embracing a more refined way of visual approach.
The slogan "Turning Heads" befits it, as the campaign sums up the aim, that being to arrest the attention of the potential buyer and investor. The outdoor campaign of The Node is not a set of billboards; it's a statement in bold as to what modern living can be in New Cairo.
Visit MOOH, a dedicated OOH media intelligence agency in Egypt and The UAE, and get more details about the OOH campaign.
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