INSITE OOH Media Platform

Sk Zic has released a OOH campaign in the first week of November promoting their top tier performance and protection for user’s engine this multi format campaign utilizes both lampposts and digital screens and this follows their previous campaign in September 2023.

The brand has always offered the best of the best for any vehicle, however this campaign focuses on the ZIC TOP 0W-40 that is a fully synthetic motor oil of ultimate performance, launched as the flagship tier of ZIC products. The product is formulated with PAO-contained base oils and cutting-edge additive technology. It helps extend engine life by protecting against wear and corrosion. ZIC TOP 0W-40 also provides outstanding engine performance under the most severe operation conditions and keeps the engine clean and powerful. In addition, it has excellent low-temperature fluidity to enhance engine startability and fuel efficiency. According to these characteristics, the brand has proven superior to any other product in its category, especially in the very harsh weather conditions of the region. 

The visuals are very simple and effective as there are two iterations the first being a visualization of a car functioning in a very deserted environment which just shows how this product performs against any odds that might be met, the second iteration shows a close-up off the product in its packaging. The pigmentation used in both iterations is the color black and gold that gives a strong saturated contrast that backs up the brands claim of being superior as black gives a sense of luxury while gold is usually associated with being superior to others. 

Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.