INSITE OOH Media Platform

Citroën lights up several parts of Cairo with their latest addition to their catalog, the Citroën C4X, with the advertising slogan "Redefining Comfort." 

Billboards strategically placed in Cairo feature striking visuals of the Citroën C4X running on lush, green rural landscapes, a symbolic representation of both the dynamism of the car and a freeing feeling that might attract drivers who enjoy comfort and excitement. 

The motto "Redefining Comfort" finds a perfect echo in Citroën's commitment to offering an incomparable driving experience. Displaying the car in a serene, green area amply brings into view the contrast between the hustle and bustle of city life and the tranquility of nature by Citroën, inviting potential customers into a world where the joy of the journey can be appreciated.

Cairo acts as just the right backdrop for this campaign, reminding city drivers that beyond the chaos in our concrete environments, there is a whole countryside to be seen and enjoyed comfortably and in style with a vehicle like this. This way, one gets to promote not only the functional side of the car but also appeal to the aspirations of people living in cities who dream of relaxation and adventure.

Visit MOOH, a dedicated OOH media intelligence agency in Egypt and The UAE, and get more details about Citroen’s OOH campaigns.