INSITE OOH Media Platform

MODON launched an OH campaign in the UAE starting from the fourth week of October 2024 in the streets of Dubai, to promote the available sustainable spaces’ opportunities offered by MODON in ADNEC Centre and Excel London. ExCeL London is an international exhibition and convention center in the Custom House area of Newham, East London, and ADNEC Centre Abu Dhabi, a part of ADNEC Group is a state of the art, globally renowned, multi-award-winning venue offering organizers of exhibitions, conferences and events outstanding facilities spread over a total space of over 153,678 square meters.

This OOH campaign follows MODON Properties’ previous OOH appearance during June 2024 in the UAE, the developer’s OOH campaign effectively leverages the iconic ADNEC Centre in Abu Dhabi. The billboard prominently displays the project name, location, and developer information, while highlighting the sustainable nature of the space. The Arabic text caters to the local audience, further emphasizing the project's relevance to the community.

To maximize the impact of their campaign, MODON employed a strategic approach using uni-poles format, with different ad faces. One face showcased the ADNEC Centre, while the other featured Excel London.

This innovative strategy allowed MODON to reach a wider audience and highlight multiple projects simultaneously. The ad face promoting Excel London likely emphasized its prime location in the heart of London, its state-of-the-art facilities, and its versatility as a venue for various events.

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