It Starts with a Book and Ends with a Book Fair! SIBF Visits OOH Billboards
An OOH campaign launched in the UAE by Sharjah International Book Fair using bridge billboards, hoarding, lampposts, mega-com, and uni-poles OOH formats, seen in the streets of Sharjah, Dubai, and Ajman from the beginning of November 2024. This OOH campaign follows the brand’s previous OOH campaign launched in the UAE during November 2023.
The Sharjah International Book Fair, a cultural and literary cornerstone of the region, offers a unique opportunity to engage with a passionate readership. As a gateway to book lovers, this prestigious event provides a platform to showcase your work and connect with like-minded individuals.
The Sharjah International Book Fair OOH campaign utilizes a strong red, white, and black color scheme to grab attention. The central image of a figure engrossed in a book symbolizes the transformative power of reading. Arabic calligraphy adds a cultural and artistic dimension, while the English text, "Was binge-watching invented with streaming services?" challenges the notion that binge-watching is a recent phenomenon. The tagline, "It Starts With A Book," emphasizes the fundamental role of books in shaping minds. The campaign is visually appealing and effectively promotes the upcoming book fair at Expo Center Sharjah, which will take place from November 6th to 17th.
OOH advertising is a powerful tool for promoting annual events like the Sharjah International Book Fair. By strategically placing ads in high-traffic areas, the campaign can reach a wider audience. The visual impact of OOH ads creates a lasting impression, reinforcing brand recognition and event awareness.
Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
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