Adidas has recently spiked Dubai’s D/OOH platform with a new captivating branding campaign aiming to motivate amateur and professional athletes and push them towards a better future that revolves around focusing on their health and wellbeing by playing sports. This campaign is a multi-format campaign that utilizes digital screens, hoardings, and wall wrappings and was released during the first week of November. Adidas’ prior successful OOH appearance was released 1 week ago and was advertising for the Campus 00s while the last OOH campaign Adidas launched that also had the same tagline “You Got This” was in March 2024. Adidas is finally back on billboards stronger than ever with exciting visuals full of energy portraying a female model in the gym in full Adidas sportswear, in a plank position while also showing a male athlete lifting heavy weights at the gym and also working out in the plank position. A separate visual demonstrates the male athlete doing squats and being in his gym zone full of energy and power. The campaign “You Got This” highlights Adidas’s determination to support dedicated athletes in overcoming pressures and actually enjoying their sports experiences. This campaign was initially produced so that individuals interested in sports could rediscover their joy in the activities related to sports. The campaign is a global campaign that is available in various countries around the globe featuring different athletes and now it has finally come to Dubai. Adidas extended the campaign to major 2024 sporting events, including the UEFA Euro and Paris Olympics. Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
