Domty Teams Up with Al-Ahly Stars for ‘Every Day New, Every Day Domty’ Campaign
The Arabian Food Industries Company has taken over Egyptian streets with a new out-of-home campaign for Domty, passing its message through a colorful billboard ad featuring brand ambassadors from Al-Ahly football club: Mohamed Magdy Afsha,Emam Ashour, and Sayed Abdel Hafiz.
After their last OOH campaign, their slogan, "Every Day New, Every Day Domty," has voiced the commitment to freshness within a wide span of dairy and snack products. This campaign maximizes the effect of the athlete’s star power to reinforce the position of Domty as a staple in snacking Egyptian culture and the food and beverages industry, appealing to both sports fans and the general public.
It features the athletes holding Domty products to ensure an association of the brand with high-energy, active lifestyles. Because Al-Ahly players are chosen as the face for this campaign, Domty uses loyalty and excitement around one of Egypt's most loved football teams. The visuals for the ad are dynamic, with the players dressed in bright red, standing against a blue background that symbolizes freshness and reliability.
Domty's ad campaign speaks to variety and quality, which is what Egyptian consumers seek in their daily snacks, while it also underlines a brand in continuous evolution and innovation regarding its product offer: promising a fresh experience "every day" with new flavors and options for all tastes.
This campaign reflects the wider trend in Egypt for brands to partner with ultra-popular sports personalities, reaching different audiences and encouraging them to make Domty a part of their everyday.
To gain more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
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