INSITE OOH Media Platform

Balenciaga, a high-end fashion label celebrated for its distinctive style, has taken another step towards redefining fashion. Their latest outdoor campaign, which complements their Winter collection, is designed to mesmerize viewers and raise the bar for industry standards. The campaign was released during the first week of November taking the form of uni-poles across Dubai in the UAE to showcase Balenciaga’s Rodeo Bag featuring Australian actor and Balenciaga brand ambassador Nicole Kidman along with American model Amelia Gray. Balenciaga’s prior successful OOH appearance was 11 months ago using the main tagline “It’s different.”

Balenciaga is back on billboards stronger than ever with a contemporary campaign photographed by Mario Sorrenti showcasing the iconic bag which is actually named after the world-famous intersection of luxury and fashion, Rodeo Drive in Beverly Hills. In the ad visual, Nicole Kidman is portrayed wearing the Rodeo Medium Handbag Used Effect With One Charm, on the left hand side of the billboard while Amelia Gray is shown wearing the Rodeo Large Handbag with Balenciaga’s Charm Keychains, on the right hand side of the billboard. 

The campaign includes a selection of different charms that are personalized according to the personality of the wearer and can be customized and mixed and matched. This makes the Rodeo Bag unique in its own way. The campaign ambassadors are aesthetically photographed against a soft gray color making their portraits very captivating and striking. 

The Balenciaga Rodeo Bag is a masterpiece in calfskin, finished with a matte effect. Its distinctive construction and versatile closure options lend it a laid-back aesthetic. The bag's pre-worn details, such as the pleats, piping, and raw edges, give it a vintage charm, as if it has been treasured for generations.

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