HSBC releases a new fascinating die-cut campaign on Dubai’s OOH landscape to raise awareness for and promote its Emirates Skywards Credit Cards. The new outdoor advertising campaign was launched during the first week of November and is considered a multi-format campaign that utilizes digital screens, bridge billboards, and lampposts. This campaign follows the bank’s previous successful OOH campaign which was active during August 2024 which was also a creative concept campaign. This really highlights HSBC’s efforts in OOH and how dedicated the bank is to grabbing the attention of UAE’s outdoor advertising audience. One of the ad visuals uses the main tagline “Earn up to 2.75 Skywards Miles per USD spent,” along with the slogan “For a life miles above the ordinary” portraying the Emirates Skywards Credit Cards in the center of the billboard. Another ad visual uses the main tagline “HSBC Emirates Skywards Cards. Up to 50,000 Skywards Miles,” prominently displaying both logos of Emirates Skywards and HSBC along with demonstrating the credit cards. A separate visual of the campaign uses the ad copy “Get up to 50,000 Skywards Miles with the HSBC Emirates Skywards Credit Cards.” On the other hand, the bridge billboard visual is a die-cut visual that demonstrates a creative concept using the main tagline “Get up to 50,000 Skywards Miles” showing the number “50,000” popping out of the billboard’s frame as if it’s 3D while the ad copy also highlights the phrase “HSBC Emirates Skywards Credit Cards.” The HSBC Emirates Skywards Credit Cards offer upgrades, deals with partner airlines, gift cards, and more. Members also get to enjoy travel and lifestyle benefits, access privileges, and exclusive offers. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
