Brand Dubai has taken over Dubai’s billboards with an out-of-home advertising campaign that not only beautifies the city's landscape but also pays homage to the visionary leaders who have shaped the United Arab Emirates. The #ZayedAndRashid campaign showcases stunning artwork in honor of the values of Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum, which have stood the test of time and have enabled this prestigious country to celebrate yet another union Day, Eid Al Etihad. The #ZayedAndRashid campaign noted as The National Campaign for the Emirate of Dubai, has been exclusively directed to personify Sheikh Zayed and Sheikh Rashid as the embodiment of the very spirit of resolve, innovation, and benevolence that has defined the UAE journey of excellence. Billboards are uniquely designed in black and white, representing the rich cultural heritage of the UAE. On each billboard is a stunning portrait of the two leaders, with painstaking attention given to portraits of leaders to strike a balance in an effort that highlights their combined wisdom with firmness. The campaign hashtag is noted on the billboards, as well as noting that this prestigious campaign was created by Brand Dubai, The creative arm of the Government of Dubai Media Office. The #ZayedAndRashid campaign is much more than an ad; it celebrates the national identity and heritage of this country. By highlighting the contributions of these two iconic leaders, the campaign fosters a sense of belonging and pride in the achievements of the UAE. The new campaign took off in the first week of November upon Digital Screens in Dubai.
