Following its out-of-home campaign last September, Beko, the Turkish electronics brand is gearing up for Black Friday with an exciting sale offering up to 50% off on a wide range of appliances. The home appliances brand advertising campaign is promoted through several channels, including outdoor ads placed along main roads in greater Cairo, including the 6th of October bridge, the busy ring road, and Mosher Tantawi axis. The billboard showcases Beko’s name highlighting the Black Friday promotion, featuring a large, eye-catching image of Beko appliances from the fridge, washing machine, and stove to the dishwasher, along with the 50% off emphasizing the exciting discount to attract viewers to catch the busiest shopping day of the year offers, as a tremendous opportunity for consumers to upgrade their homes with high-quality Beko appliances. For more details regarding Beko's campaign, visit Monitoring Out-of-Home (MOOH), the dedicated media intelligence company and analysis system functioning in Cairo and Dubai.
