Talabat Mart launches a vibrant and captivating outdoor advertising campaign for Black Friday with astonishing promotions, sales and discounts following the courier activities and mobile app’s previous successful OOH campaign during October 2024 with a campaign revolving around school supplies. Talabat Mart is currently back on billboards stronger than ever with the near arrival of Black Friday using the main tagline which translates to “Buy more and you can win 1,000,000 EGP.” One of the campaign visuals focuses on promotions related to Samsung using the slogan “or coupons from Samsung.com” indicating that consumers can either win the big prize of EGP 1,000,000 or a Samsung coupon. The ad visual portrays the Samsung Neo Qled TV Screen along with a suitcase of cash while the ad copy encourages audiences to “use the code ORDERWIN.” A separate ad visual uses the ad copy “Order from Talabat Mart and you can win 1,000,000 EGP,” while portraying a pack of rice, Oxi’s clothes washing detergent, and Domty feta cheese which are all available on Talabat Mart. In the background, there is tape that goes across the whole billboard that says “Black Friday” along with cash floating around the whole billboard. Another visual shows cosmetics and personal care products including Joviality’s Malibu Kiss cream, Lataffa’s Khamra perfume, and Essence’s I Love Extreme Black Mascara Crazy Volume. All the visuals motivate Cairo’s OOH audience to use the promo code “ORDERWIN” to have the opportunity to win the prize. Another visual shows home appliances and consumer electronics products including kitchen gadgets such as a mixer, and a smartphone as well as a smartwatch. Talabat uses the color orange since it is its signature brand color to preserve its brand identity. Orange is an uplifting and youthful color that reflects joy and is known for uplifting, stimulating, and is good for communicating with people. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
