The season of musicals is about to bloom and the beginning is pretty strong since Dubai Opera is hosting Hollywood's Golden Era’s “Singin’ In The Rain” soon. Dubai Opera has once again spiked Dubai’s OOH platform with an awareness campaign advertising for the upcoming event while the campaign was released during the fourth week of October. This campaign utilizes uni-poles to showcase the renowned musical and the fact that it’s finally coming to Dubai to give the audience an unforgettable experience. Dubai Opera’s previous successful OOH appearance was during April 2023 and it was advertising for Alice Sara Ott’s concert. The campaign highlights the musical’s name in large blue ad copy which is “Singin’ In The Rain” while highlighting that it’s “Based on the classic MGM film.” The ad copy also points out the dates of the magnificent performances which will be during the timeframe of “30 November - 14 December” at the “Dubai Opera” according to the information provided on the billboard. The campaign also includes a call to action which is to “Reserve now via dubaiopera.com.” The ad visual also shows a man who seems to be standing in the rain with an umbrella, wearing a suit, which is probably a main character from the musical. The show promises an astonishing set design and an actual experience of live rain showers on stage every night, creating an atmosphere that brings the story to life. The visual uses yellow as the background color. As the lightest color in the spectrum, yellow radiates positivity and optimism. It evokes feelings of joy, hope, and lightheartedness, brightening moods and lifting spirits. Get more in-depth details about the D/OOH industry by visiting our Insiteopedia and navigating through its different sections.
