Audemars Piguet has released a OOH campaign in the first week of November with an intimidation approach that reaches beyond any boundaries with a distinguished, luxurious edge and thats a modest way to put since the brand has always offered top tier items, this campaign is in singular format which is the usage of digital screens and this follows their previous appearance in July 2024. The brand has always exceeded our expectations in many endeavors as of quality of items, and artistic value while having a mixture of class and boldness. The item currently being promoted in this campaign is the Grande Complication which is an item that isn't shy of being full of surprises, accordingly the watch offers a minute repeater, a split-second chronograph, and a perpetual calendar, and just the extra features while also being a hefty piece of jewelry that hold its value while also being a collector’s item for any seeking peak, top tier watches. The brand has gone all out with this campaign’s visuals which is no surprise, the visual is more of an art piece with a statement that shows the core and extensional characteristics of the brand. The visuals show an island that is the base design of the watch’s bezel that showcases the grooved ring or frame holding the cover of the watch’s face all while having the sunset’s final moments shone upon this island before its disappearance until the next day. This is an illustration to show how far this brand reaches beyond the usual. The second iteration shows the watch’s close up and its strong craftsmanship and concentration on detail in each piece. The ad copy also has the main tagline of “Seek Beyond” and the brand's logo in its signature white, which signifies purity. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
