INSITE OOH Media Platform

Hardee’s releases a new promotional OOH advertising campaign during the first week of November offering fantastic promotions on their new chicken, cheese, and beef burgers. The multi-format campaign utilizes both lampposts and hoardings and this follows the foodservice’s previous successful OOH campaign 2 months ago advertising for the Signature Classics menu.  

Hardee’s is back on billboards even stronger with striking visuals that are mouthwatering and hunger-triggering using the main tagline “Crave N’ Save” while the letter “S” in the word “Save” is portrayed in the dollar sign which is a very creative aspect of the campaign. 

The ad visual portrays sandwiches including; Curly Chicken, Curly Cheeseburger, and Curly Santa Fe Chicken which all cost “AED 8 For Each” according to the ad copy. The billboards also showcase burgers such as the; Double Hardee Santa Fe Chicken, Double Hardee Beef, and Double Hardee Chicken which all cost “9 AED For Each.” These compelling promotions will definitely grab passersby's attention on the busy roads of Dubai and will encourage them to go eat at Hardee’s as long as the promotion is intact. 

The burgers are professionally photographed to appear juicy and delicious to consumers showing all the ingredients that are expected to be inside the sandwich to give consumers an idea about what to expect.