INSITE OOH Media Platform

Visit Saudi climbs up on Dubai’s digital OOH landscape in the UAE launching a new campaign promoting new events and contemporary touristic areas across Saudi Arabia. The campaign utilizes digital screens to showcase different tourist destinations in Saudi Arabia where audiences can enjoy their summer vacation at. The campaign was released during the fourth week of October following Visit Saudi’s previous successful OOH appearance 4 months ago. 

Some of the campaign visuals aim to spread the word about “Riyadh Season” portraying the upcoming event “Fury vs Usyk Reignited.” Tyson Fury and Oleksandr Usyk will have a rematch for the “Heavyweight World Championship” title on December 21st at Kingdom Arena. This is a fight you won't want to miss. The ad copy also highlights that this match will be set in “Riyadh.” The main tagline used in this visual is “A Challenging Story,” to grab consumers’ maximum attention. At the bottom of the billboard, a slogan is used which translates to “Winter events await you” as well as “Our winter is a thousand nights and one.”

Another visual associated with Riyadh Season is the one that revolves around Boulevard World, an astonishing contemporary theme park in Riyadh. The main tagline used is “Story of the world” and the ad visual portrays a photograph of all the artificial landmarks available at the theme park such as the pyramids and the Eiffel Tower.

A separate campaign visual takes the approach of raising awareness for “AlUla Moments” using the main tagline “Meditation Story.” The visual also uses the ad copy “With AlUla festivals and events,” portraying a relaxing Arabian seating spot in the middle of the AlUla desert. 

All the visuals prominently display Visit Saudi’s logo along with the official website domain to visit for additional information on winter events and activities. 

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