Yellow Friday By Noon Is About To Disrupt Online Shopping on Cairo’s Billboards
When it comes to online shopping, whether it's shopping for clothing, wellness products, home appliances or more, Noon is the best one-stop shop for that which appeals to customers and is known for saving time, shipping fees as well as promoting discounts, sales and savings. Noon has reappeared on Greater Cairo’s OOH arena with a new promotional campaign after its previous appearance 7 months ago during Ramadan.
Different campaign visuals show different products that Noon are selling and that are included in the “Yellow Friday” sale which will have discounts with “up to 60%” according to the ad copy. One of the campaign visuals shows a product from “Rush Brush” which also highlights that consumers can now “Buy with a guarantee that lasts up to 5 years.” All the visuals also state that the Yellow Friday promotion is from “23-30 November” and that buyers can now “comfortably pay with monthly installments through CIB or ValU.”
Another visual shows Brix products which is a bleach powerful formula that effortlessly removes tough stains from various surfaces. The slogan used in this visual is “All the attention.” A separate visual promotes Skechers “Hands Free Slip-ins” while another showcases El Araby’s Tornado signature home appliances using the tagline which translates to “Is the world becoming more expensive? Tornado’s offers are in another world #It’s Affordable.”
Other products displayed by Noon include Shaan which offers “72 Hours of Moisturization”, Asus, Trendyol, Total Energies Quartz, Molfix, itel, Soundcore, Schneider Electric, Favelin, Anker, now, Bosch, and Xiaomi Inc.
Curious to know more about Noon campaign's location, budget, strategy, and more? you may take a look at our Egypt and the Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
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