du, the UAE-based telecom company giant, has unveiled an extensive billboard campaign wherein its presence is seen on major highways, digital billboards, and mega installations over the UAE. The tagline Add life to life also carries across the idea of how du strives to make people's lives better- day in and day out- by connecting them with all that modern technology has to offer. du's ads reflect a striking array of visuals in an attempt to reflect on various aspects of modern life that are enriched by technology and feel more connected, much like their previous campaign. du promotes their services: du Pay, du Tech, du Business, and du Infra. They go on to say, Add connections to your road trips, as it reflects the multicultural society of the UAE- people who love traveling and having experiences. They don’t stop there, adding ‘Add productivity to your business’ for du Business, and ‘Add innovation to digital transformations’ for du Tech. From huge digital screens to billboards across bridges, the ads showcase how du's services enable consumers to make the most of each precious moment spent on business transactions bill payments, family outings, or just getting together. In this campaign, bold visuals combined with color reinforce the brand image: du as a leader in telecom. These advertisements are everywhere in UAE cities, amplifying their reach, and ensuring Du's message is relayed to the widest audience possible. This campaign is one which supports du's service offerings but also speaks to the ambition of the country on technological advancement and seamless connectivity. The campaign unrolled all over the UAE in Dubai, Sharjah, Ajman and Dubai, over digital screens, bridge billboards, mega coms, and lampposts in the first week of November.
