Hala, now a joint venture with Careem, is taking a bold step to differentiate itself in the crowded ride-hailing market. Their latest outdoor advertising campaign uses the slogan Book Your RAKTA Taxi With Hala to emphasize their commitment to streamlining your daily journeys. Hala’s new D/OOH campaign is widely distributed across Ras Al Khaimah utilizing unipoles, lampposts and digital screens making it a multi-format campaign. The new campaign was released during the fourth week of October following the transportation and mobile app brand’s prior successful campaign during October 2023 that used the catchy tagline “Stop Looking, Start Booking.” Hala is back on billboards even stronger with a catchy promotion in collaboration with Careem using the main ad copy “Book Your RAKTA Taxi With Hala” and “Your first 3 rides on us, use code: 3FREE” which is such a compelling promotion. RAKTA stands for Ras Al Khaimah Transport Authority which means that these taxis are safe, secure and always available. The billboards also include a call to action which is to download the Careem app via Google Play or App Store to be able to use this service. Another visual uses the slogan “Your comfort in your hand” while encouraging consumers to use RAKTA taxi and use the promo code. A separate visual uses the ad copy which translate to “Your taxi with one click away” while motivating audiences to “Use the code: HALA4U and enjoy 40% off on two rides,” portraying a man ordering a ride on one side of the visual, and him in his ride on the other. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
