Almorshedy Marts has popped up on Greater Cairo’s outdoor advertising open spaces for the first time with a new OOH campaign heavily distributed across the city aiming to promote the “Boxing Day Sale.” The shopping and retail brand has really exerted efforts to launch this massive campaign with recognized and well-known sponsors that we all trust. The visual uses the ad copy which translates to “Every Thursday and Friday Offers and Discounts” to grab consumers’ maximum attention on the roads. The visual also prominently displays Almorshedy Marts’ logo along with CIB’s logo on the top left of the billboard. The visual portrays different home appliances such as a refrigerator, oven, washing machine, a television, pots and pans and a small chair and table, sending the message that such items are all on sale at Almorshedy Marts. However, the campaign shows a misinterpretation of boxing day which is in fact a holiday observed on the first weekday after Christmas Day. The campaign portrays boxing day as if it is actually related to boxing, the combat sport and martial art showing boxing gloves and a boxing ring in the campaign visual. The ad copy also highlights that the sale will include “Exclusive Discounts” while stating the official sponsors of the campaign which include Elaraby, Tornado, Sharp, Toshiba, La Germania, Candy, and Heller. To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
