The prestigious Swiss watchmaker Franck Muller, known for its avant-garde designs and very intricate craftsmanship is back on UAE’s billboards with a striking outdoor campaign in the UAE showcasing its Vanguard collection, which also includes the innovative Gravity watches. With the new fascinating campaign, the brand takes centre-stage with a mission to push the boundaries of horological design. This campaign focuses on the Gravity watch, boasting the uniquely contrived tourbillon mechanism. The elliptical shape of the cage not only adds to visual beauty but also contributes to its accuracy. Such design innovation duly reflects the philosophy pursued by Franck Muller in his effort to bridge technical excellence with artistic vision. It is a timepiece that represents the spirit of modern watchmaking: harmoniously blending tradition and style. The huge billboards showcase the Franck Muller Vanguard Dubai, a stunning 38-story residential tower in Dubai Marina, created through a collaboration between London Gate Real Estate Development and Franck Muller, as well as the breathtakingly beautiful watch faces of the Gravity series. The graphics are set against a deep red backdrop; the color of luxury and passion, highly befitting Franck Muller's brand identity. This bright background helps highlight all the minute details of timepieces, catching the gaze of passersby and arousing the interest of watch connoisseurs and random viewers alike. The new campaign took off in the fourth week of October upon unipoles in Dubai.
