Prestige One has set its sights on the fishbowl that is Dubai's OOH media, announcing the partnership with the Argentine Football Association (AFA) in a creative concept campaign where football culture meets real estate. Prestige One has astutely assumed the role of AFA’s regional sponsor, utilizing visuals of A-list football stars like Lionel Messi, Alejandro Garnacho, and Julian Alvarez to grasp attention, as in their prior OOH campaign. Prestige One Developments has made history by becoming the first regional real estate sponsor for the Argentine National Football Team in the Middle East. Under this new Regional Sponsorship Agreement, Prestige One is set to accompany the Argentine National Team en route to the Finalissima 2025 and the qualification for the FIFA World Cup in 2026. In the course of this collaboration, Prestige One shall act as the official regional real estate host for the AFA Middle East, and run campaigns with Argentine football players as brand ambassadors in promotional activities. With minimal text and maximum impact, the campaign leverages the star power of Argentina's football elite, drawing attention with die-cut billboards along Dubai's streets. With an emphasis on community, lifestyle, and customers, Prestige One showcases their developments through a simple approach, letting the star power of the football legends and the die-cut billboards speak volumes. Launched in the fourth week of October, the campaign unfolded on Dubai’s die-cut bridge billboards.
