Smiles, the UAE’s premier everyday rewards SuperApp, launched a DOOH campaign during the third week of October 2024 to promote its new Smiles Unlimited super subscription plan. The campaign utilized digital screens across Dubai and Sharjah to reach a wide audience. The campaign visuals featured a vibrant and dynamic design with a strong focus on the benefits of the Smiles Unlimited subscription. The billboard displayed a smartphone screen with various icons representing the different features of the subscription, including food delivery, grocery delivery, home services, and Buy-One-Get-One deals. A colorful, playful illustration of a pizza slice, a shopping bag, and a paintbrush connected to the smartphone screen visually emphasized the diverse range of services covered by the subscription, fllowng the brand’s previous OOH in the UAE during June 2024. The billboard also featured the tagline توصيل مجاني و عروض اشتر واحد واحصل على الثاني لا محدود translates to Free delivery and unlimited Buy-One-Get-One offers. The dominant color scheme of purple and pink created a sense of excitement and modernity, while the prominent Smiles logo and the tagline Smiles Unlimited reinforced the brand's identity and the unique value proposition of the subscription. The Arabic text مقابل 29 درهماً شهرياً (For only 29 AED per month) highlighted the affordable pricing of the subscription, further enticing potential subscribers. The campaign successfully communicated the key benefits of the Smiles Unlimited subscription, making it an attractive proposition for consumers seeking convenience, savings, and a wide range of rewards. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
