INSITE OOH Media Platform

OMO a cleaning detergent entity has released a campaign in the fourth week of October in trial to raise awareness around their new formula that has been tweaked and adjusted to further more exceed and break barriers concerning stain removal this campaign utilizes Unipoles in the city of Dubai, this also follows their previous appearance in January 2024. 

OMO a fierce opposing force to stains has always been up to date to provide the latest and greatest technology in its own sector of product offerings accordingly the brand has released a new recipe to their already well known product under the name Active They state that this item will remove 100% of stains with only one wash which is incredible and a bold promise. 

The visuals are very elaborative as the ad copy shows a white shirt with a brown stains that has started to lose the fight between it and OMO Active illustrating that the stain is an unworthy foe when it is faced with the product’s strong substantial core.

The visuals also host the main tagline “Try OMO New And Improved Stain Removal Formula” while having the word ”Try” highlighted in red which emphasizes that the brand is very sure of their product’s ability to provide the best stain removal detergent. The ad copy also hosts the brand’s signature colors of blue, white and red all in contrast create a sense of serenity and boldness.

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