INSITE OOH Media Platform

A Plus Developments, a well established and pioneering real estate company, has popped up on Greater Cairo’s billboards once again, promoting its newly launched project ‘Shadows Business Park’.A new 15,000 sq m mega mall is under construction in 6th of October City on the 26th of July Corridor. This 5-story complex will offer dining, entertainment, banking, and healthcare services. It's a major investment in the city. A Plus Development’s prior successful campaign was 3 weeks ago and it was a branding campaign using the main tagline “Experience The Difference.” 

The company is back on billboards even stronger with Shadows Business Park using colorful visuals and highlighting the promotional fact that the developers are offering “10% Down Payment” and “Up To 10 Years” installment plans. These numbers are bound to grab consumers' attention on the roads.

The main tagline used for this campaign is “Beyond Business, Into The Shadows,” which matches with the name of the project and the overall theme of the development. 

Another campaign visual uses the slogan “Experience Vibrant Shopping At Shadows Business Park” portraying a shadow of a person carrying shopping bags in the background which is very creative when considering the name and theme of the project. A separate visual uses the slogan “Enjoy Fine Dining At Shadows Business Park” displaying a shadow of a person having a drink in the background. Another visual uses the ad copy “Get Top-Notch Health Care At Shadows Business Park” demonstrating a shadow of a hand holding a medical stethoscope in the backdrop. A separate visual of the campaign uses the ad copy “Expand Your Business At Shadows Business Park” displaying a shadow of a person working at an office in the background.

The campaign uses several bright colors for the background and this will definitely grab the attention of passersby. All the visuals prominently portray A Plus Developments’ logo along with the main logo of Shadows Business Park. The visuals also include a hotline for additional information. 

Curious to know more about A Plus Developments campaign's location, budget, strategy, and more? you may take a look at our Egypt and the Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).