Founded in 1996, the retail bakeries company, classified under food & beverages, Edita Egypt, has once again struck Greater Cairo’s billboards with the ultimate treat for Cairo’s sweet tooth, Oniro Choco Lava White. The campaign is vibrant and captivating and is massively distributed across the city to grab maximum attention of the city’s OOH audience. Oniro’s previous successful OOH appearance was during December 2023 and caused a scene for Oniro’s chocolate chip cookies. Oniro is back on billboards even stronger with their Choco Lava White. The ad visual portrays two distinctive flavors, one in blue packaging called “Oniro Choco Lava Vanilla” which is a vanilla biscuit filled with chocolate. The other flavor in bright orange packaging is called “Oniro Choco Lava White” which has cocoa hazelnut cream spread and is a vanilla biscuit filled with biscuit spread according to the copy on the packaging. The ad copy also highlights that this product is “New” showing scattered around classic tea biscuits and chocolate biscuit balls next to each similar flavor to give the vibe of the different Oniro biscuits. The packaging also points out that there are “3 pieces” inside the pack. The campaign uses blue and orange hues. The blue is used for the chocolate filled biscuits and blue promotes calmness and relaxation. Orange reflects optimism, enthusiasm and is uplifting and a stimulating color. The colors chosen are perfect for Oniro’s new products and brand identity. To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
