W’s, a real estate developer with a rich history dating back to 1980, launched an OOH campaign in Cairo to celebrate its legacy and showcase its commitment to shaping the future of urban development. The campaign aimed to reinforce the brand's identity as a visionary innovator and highlight its diverse portfolio, following the developer’s previous OOH during January 2024. The OOH ads featured bold typography with a subtle green accent. The headline, “BUILDING FOR THE W’S FUTURE SINCE 1980,” was prominently displayed in a clean, modern font, emphasizing the company's long-standing legacy and its focus on future growth. The developer’s logo, hotline, and website are also displayed clearly in the campaign, all accompanied with the tagline “Strong family makes strong businesses.” The green accent, reminiscent of nature and growth, added a touch of vibrancy to the design. It symbolized the company's commitment to sustainable development and its ability to create spaces that harmonized with their surroundings. The overall aesthetic of the ad was sleek and sophisticated, reflecting the company's dedication to quality and innovation. The W’s OOH campaign successfully communicated the company's brand story and its commitment to building a better future. The campaign's suitable visuals and compelling messaging resonated with the target audience, solidifying W’s position as a leading developer in the region. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
