Following their previous product launch, Samsung has launched a prominent OOH campaign in Dubai. This prior campaign showcased their latest foldable smartphone innovations, the Galaxy Z Fold6 and Galaxy Z Flip6, on large billboards throughout the city, during July 2024. Samsung is currently back on billboards stronger than ever with their all new “Bespoke AI Laundry Combo.” This campaign utilizes hoardings across Dubai to showcase the contemporary innovation by Samsung while the campaign was released during the third week of October. This campaign uses the main tagline which translates to “Smaller space, larger capacity” which highlights the fact that the washing machine takes up smaller space in the household yet has a lot of inner capacity for clothes. The ad copy also highlights that the machine is a “26 Kg Washer” and a “15 Kg Dryer.” The ad copy also points out that people who have the Samsung Bespoke AI Laundry Combo can “Wash in 28 min” and “Dry in 70 min” and overall it takes “Less than 98 min” to wash and dry clothes with Samsung’s washing AI machine. The visual portrays the AI Laundry Combo in Dark Steel color. The key features of the AI Laundry Combo include; super speed, ultra capacity, ventless design and AI OptiWash and Dry. The Bespoke AI Laundry Combo is the industry leader in all-in-one washer and dryer technology. It offers a spacious 5.3 cubic feet capacity and can complete a full wash and dry cycle in just 98 minutes with its Super Speed cycle. Plus, it's easy to install as it only requires a standard 120V outlet and doesn't need a dryer vent. Samsung’s campaign includes a call to action which is to “Shop now through Samsung.com.” Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
