INSITE OOH Media Platform

In this day and age, nothing matters to consumers as much as ease and convenience. And that’s precisely what Bank NXT dedicates their OOH ad in Cairo for. From their ad copy, to their color scheme, the banking brand from Arab Investment Bank ticks all the boxes for conveying reliability and trust. 

After Bank NXT’s previous outdoors advertising campaign, they reappear once again on Cairo’s street with a single message. Their mission can be summed up in their ad copy: “The bank will come to you”. But they don’t stop there, they also add “All what’s coming is next”, a play on their brand name,

The ad positions Bank NXT as a customer-focused bank, underlining the bank’s online accessibility and delivery services, specifically for elders as they showcase on the billboards. The visual elements showcase a bank teller personally showing up to a customer’s home doorsteps with his confidential papers, and another at his personal office. The usage of green and blue shades also refers to stability and trust, which are part of the bank’s values. 

To find out all the information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.