Campus 00s by Adidas to Add Youthful Touch to the OOH Scene
A D/OOH campaign launched by the iconic sportswear brand, Adidas. The campaign is promoting its reimagined Campus 00s Originals sneaker. The campaign, which utilizes hoarding and digital screens across Dubai, showcases the timeless appeal of this classic shoe.
The campaign's visuals feature the Campus Originals sneaker in various vibrant colors, highlighting the shoe's versatility and style. The tagline, "A shoes from us, originals from you," emphasizes the idea that the Campus is a blank canvas that can be personalized to reflect individual style, this D/OOH campaign follows Adidas’ previous OOH appearance in the UAE during March 2024.
The iconic Adidas logo is prominently displayed, reinforcing the brand's heritage and commitment to quality. The campaign also showcases the shoe's unique design elements, such as its chunky silhouette and distinctive three-stripe branding.
Adidas Campus, a timeless classic, was originally introduced in the 1970s as a basketball shoe. Its distinctive design, featuring a chunky silhouette, quickly gained popularity as a versatile lifestyle sneaker.
With the power of OOH advertising, Adidas aims to reach a wide audience and generate excitement for the Campus Originals. The campaign's bold visuals and strong branding message are sure to capture the attention of sneaker enthusiasts and fashion-forward individuals alike.
Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
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