This report delves into the evolving landscape of outdoor advertising in Egypt, with a particular focus on the increasing prominence of DOOH media. By leveraging a comprehensive data analysis and insights from industry experts, we aim to provide a detailed examination of the market's impact on Egyptian businesses. Occupancy Rate The occupancy rate experienced a positive growth of 2.5% due to increased Digital Out-of-Home (DOOH) advertising activity between August 2024 and September 2024. As a result, the overall occupancy rate reached 88.4% in September 2024. Sector Analysis Real Estate: Regarding this sector, The occupancy rate in Greater Cairo experienced a 4.9% growth from August to September 2024. FMCG Industry: The Fast-Moving Consumer Goods sector, encompassing food & beverages, cleaning products, cosmetics & personal care, and pharmaceuticals & biotech’s activity during September 2024 displayed an increase of 1.7% compared to August 2024. Telecommunications: The sector's activity declined by 3.3% compared to August 2024. Healthcare: The Healthcare industry's outdoor advertising activity decreased by 0.5% compared to August 2024. Financial Services: The industry's occupancy rate decreased by 0.5% in September 2024. Year-on-Year Comparison Occupancy Rate Cairo's outdoor advertising market exhibited significant growth in September 2024, with an impressive 7.8% increase in occupancy rates compared to the same period in the previous year. Sector Analysis Real Estate: The real estate sector maintained its positive trajectory, demonstrating a substantial 17.9% year-over-year increase in outdoor advertising activity. FMCG: The Fast-Moving Consumer Goods (FMCG) industry experienced a modest 2% year-over-year decline in outdoor advertising activity. Telecommunications: The telecommunications sector's activity exhibited a downward trend, with a 3.9% year-over-year increase in outdoor advertising activity. Healthcare: The healthcare sector recorded a marginal 1.5% year-over-year decrease in outdoor advertising activity. Financial Services: The financial services industry displayed a slight decline in activity, with a 0.1% decrease in outdoor advertising activity compared to September 2023. Conclusion In conclusion, September 2024 marked a period of growth and consolidation for the Egyptian outdoor advertising market. While the overall occupancy rate saw a positive uptick, the sector witnessed varied performances across different industries. The real estate sector continued to dominate, showcasing substantial year-over-year growth. Conversely, sectors like telecommunications and healthcare experienced declines in outdoor advertising activity. As the industry evolves, it is crucial to monitor emerging trends, particularly the increasing influence of digital out-of-home (DOOH) advertising, to capitalize on future opportunities. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month.