For the first time, Violet Towers by DAMAC Properties, the architectural marvel right in the middle of Jumeirah Village Circle, rises on UAE’s billboards with an out-of-home advertising campaign to promote the lavish 1 and 2 bedroom apartments. The breathtaking glimpses of the Violet Tower skyscraper present in the ads showcase modern architectural design with an element of elegance in its facade. It's portrayed as an oasis of tranquility amidst the clear Dubai sky. The new campaign highlights that Violet Tower is not just about beautiful apartments; but also breathtaking amenities like an outdoor pool and a stylish lobby with an inviting entrance. These images not only show the physical features of Violet Tower but depict a lifestyle its residents will live, full of comfort, ease, and community. The ad copy mentions that the price for Violet Tower starts from AED 999,000, in addition to flexible payment plans. At this price, with its affordability factor and promise of luxury high-end living, it becomes alluring for youngsters and families. This campaign articulates this belief, making sure that the potential customer is convinced to further take a step towards owning his or her house. Violet Tower's out-of-home campaign in Dubai speaks volumes about what modern living can be in the UAE. The campaign stood out on UAE’s hoarding billboards in the second week of October.
