In Egypt’s real estate sector, new projects and developments are popping out on the daily. The scene is ever-so-dynamic, and now it’s gotten even more potent with the new development from TG Developments; Palm East. The project is situated in the heart of New Cairo, which is currently one of the most thriving real estate areas in Egypt. The visuals are encased in vivid hues, like burnt amber and forest green, showcasing ethereal women embodying free spirits in diverse locations. One of those is a budding forest, with immense greenery, lush flowers, and foggy air, while the second is a modern building hall, where she’s wearing a flowing, draping dress. The campaign bursting with bright colors creates a powerful and engaging visual appeal. These colors not only serve the purpose of drawing attention but also evoke feelings of nature and peace, thus complementing the brand’s identity. The visuals illustrate the theme of nature and modern architecture coexisting. Such aspects imply that the lifestyles that will be offered by Palm East are both nature-loving and city-loving. The developer also highlights their previous projects, like Palm Capital El Sherouk, Palm Island El Sherouk and Palm Square New Cairo. To gain more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
