Following its previous out-of-home campaign last year, Asten College is back to promote awareness and celebrate 20 years of Balanced Education, The reputable British school has prominently launched its new campaign along Cairo’s highways. The vibrant design and clear messaging celebrate the 20th anniversary, marking two decades of providing quality with a balanced education, the advertisement features cheerful students over a bright orange background creating a strong visual contrast, and other billboards capture parents attention with the announcement of opening the Admission Window for 2025/2026 20 Years of Balanced Education is displayed boldly, reinforcing the school's commitment to fostering academic, personal, and social growth, assuring parents who consider British-style education, also the school’s contact information is included making it easy to inquire and learn more the billboard in general is a reminder of the college's dedication to excellence in teaching, moreover, Asten College’s choice to appear through traditional out-of-home billboards highlights the enduring power of outdoor advertising, especially when positioned strategically along well-trafficked routes. It is worth mentioning that Madinet Masr for Housing and Development signed a partnership agreement with Asten College to establish the first international school in Taj City to implement the digital transformation concept in education through a partnership with Microsoft Egypt. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.