French Avenue Billboards: Made for Those Who Desire Everything Classy
French Avenue, a fragrance brand by Fragrance World, has entered the UAE OOH market with a campaign aimed at promoting its availability on Amazon. The campaign features a combination of hoarding and unipole billboards placed in Dubai and Sharjah.
The billboards prominently display the French Avenue logo, accompanied by the tagline "For those who desire." This tagline positions the brand as catering to individuals with discerning tastes and aspirations. Additionally, the phrase "Available on Amazon" is prominently featured, emphasizing the convenience of online purchasing.
To enhance the visual appeal, the billboards showcase various fragrance bottles, each with a unique design and color scheme. The images are accompanied by the product names, such as "Amber Saffron" and "Liquid Brun," inviting viewers to explore the different scents offered by French Avenue.
The campaign's visuals effectively complement the message. The clear design allows the brand's logo and products to take center stage. The use of high-quality imagery showcases the luxurious packaging and attention to detail that French Avenue is known for.
The campaign's timing is also significant, as it coincides with the brand's launch on Amazon. This synergy between the campaign and the online availability is likely to drive sales and generate excitement among consumers.
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