Dolce & Gabbana, the Italian luxury fashion house founded in 1985, has succeeded in launching a contemporary makeup collection and showcasing it on Dubai’s major D/OOH platform. The campaign utilizes digital screens widely distributed across the city featuring Russian fashion model Irina Shayk and London-based model Sacha Quenby. The new campaign was launched during the third week of October following the brand’s prior successful OOH two months ago featuring Miley Cyrus and Matthew Noszka. D&G is currently back on billboards with their IL Pranzo campaign using the tagline which translates to “Beauty with no limits, designed in Italy, new Dolce & Gabbana makeup.” One of the visuals demonstrates two shades of D&G’s new “Cheeks&Eyes Match” which is a lasting blush and eyeshadow powder designed to create a monochromatic look which lasts all day. Along with the set of products shown in the visual, is the “Blueberry Nutri-tint” which is designed for 24H of hydration and healthy skin glow with buildable coverage. The visual also showcases the “Everfull XL Mascara” that has 36H extreme volume and is a lift type mascara along with two shades from the “Everkiss Liquid Lip” which are no transfer soft matte liquid lipsticks. This visual uses a black background to make the products stand out and clearly visible on the roads. Another campaign visual uses the star power of Irina Shayk and Sacha Quenby portraying them wearing D&G’s new makeup along with the Everfull XL Mascara and the Everkiss Liquid Lip. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.
