Sarwa Insurance launched an impactful OOH campaign to highlight the importance of securing valuable assets. The campaign uses a striking visual of an open vault, featuring valuable items like a house, a car, and a ship, symbolizing various forms of property that can be insured. The phrase Insurance became Sarwa emphasizes the company’s core mission of protecting wealth, presenting insurance as a vital aspect of safeguarding both tangible and intangible assets. Following their previous campaign a few months ago, The visuals work effectively in communicating Sarwa’s message, focusing on common yet significant assets in people’s lives. The strategic placement of these valuable objects in a vault suggests that Sarwa Insurance is the key to securing and protecting them, ensuring peace of mind for its customers. The tagline, along with the easily recognizable logo and a helpline number, makes the message clear and accessible. This campaign not only reinforces Sarwa’s rebranding but also encourages individuals to take proactive steps in securing their future by protecting their most valuable possessions. Its bold visuals, combined with a straightforward message, help convey the essence of insurance as a critical tool for financial security and long-term wealth protection. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
