OpenSooq, a well-known online marketplace, has launched its first-ever OOH campaign in Ajman and Sharjah, aiming to expand its reach and visibility beyond the digital realm. By utilizing a mix of advertising formats, including Hoarding, Uni-Pole, Digital Screen, and Mega Com, the platform targets diverse audiences with a clear, straightforward message: Sell Anything and Buy Now. This shift to OOH marks a significant step for OpenSooq, as it ventures into physical advertising spaces to complement its digital presence. The ad’s design is simple yet effective. Split into two halves, it showcases the platform’s dual purpose: selling and buying. On one side, the green background and Sell Anything message emphasize the ease and flexibility of selling various items. The other half, with its blue backdrop and images of products like a car, electronics, and furniture, highlights the convenience of buying through the app. This balance of selling and buying reflects OpenSooq’s versatility as a marketplace that serves all needs. The campaign’s strategic placement in Sharjah and Ajman ensures maximum exposure, reaching a broad demographic in these bustling emirates. The varied formats used, from large Hoardings to Digital Screens, allow the brand to capture attention in high-traffic areas, making it accessible to both passersby and drivers alike. OpenSooq’s multi-format OOH campaign is a smart move to grow its brand recognition and attract a wider audience. By utilizing different ad formats and emphasizing its key strengths — buying, and selling — the campaign effectively promotes the platform in a physical context, complementing its already strong online presence.