Etisalat and (e&), pioneering telecommunications company, has launched another OOH advertising campaign on Dubai’s billboards in the UAE, following its previous OOH appearance on the 23rd of October announcing the availability of the Apple Watch Series 10. e&’s new campaign revolves around promoting its cash transfer service “e& Money” and this campaign utilizes bridge billboards and was released during the third week of October 2024. The OOH campaign uses the main slogan “No one beats our fees” and highlights that there are “Zero fees on all global money transfers.” The ad visual portrays a mobile open to e& Money as well as a happy customer using the service. Half of the billboard’s background is red which is the main color of the brand that symbolizes excitement and energy and is used to stimulate, draw attention and encourage. The other half of the billboard is blue which reflects security, trust and loyalty. e& Money is the ultimate financial app. There is no need for a bank account. People can send money, pay bills, and enjoy many other features. It's completely free and has no minimum balance. Get more in-depth details about the OOH industry by visiting Insiteopedia and navigating through its different sections.