In the pulsing heart of Sheikh Zayed, a new real estate star from Alma Developments is born, after their last branding campaign. Piazza 59 emerges from the ever-growing and evolving landscape of real estate in Egypt, releasing a new OOH campaign in Cairo to make their presence known. Clinics? Check. Retails? You got it. Offices? Piazza 59 has that, too. Their mixed-use project is also advertised as “Ready to Move”, implying that their units are readily-available and good to go. With the tempting option of zero waiting around, Piazza 59 also entices their audience with “15% down payment” and “5 year installments”. The use of minimalist design helps the viewers focus on the message by limiting interruptions and brass elements. This even increases the effectiveness of the message, with its full clarity coming into play. The stark contrast between the black background and white text reflects self-assurance, as well as making resolutions. It also has the ability to grab attention and elicit inquisitiveness. To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
