LMD Developments has recently launched a new outdoor advertising campaign to highlight its latest project, there. a groundbreaking mixed-use development in Stei8ht, New Cairo. The campaign features a series of billboards placed throughout the city, showcasing visuals that effectively convey the project's unique selling points. This OOH campaign follows the LMD's previous OOH appearance during September 2024 in Cairo. The there. campaign utilizes a simple yet powerful concept, focusing on the core benefits that the development have to offer. The billboards display three distinct visuals, each emphasizing a different aspect of the project, Play There, Work There, and Live There. These messages clearly articulate the diverse lifestyle opportunities available within the community. The visual elements of the campaign are equally impactful. The billboards feature bright colors and modern typography, ensuring that they stand out and grab the attention of passersby. The imagery used in each visual reinforces the message, depicting scenes of leisure activities, professional settings, and comfortable living spaces. By strategically targeting key locations in Cairo, LMD Developments aims to reach a wide audience of potential residents and investors. The there. campaign effectively positions the project as a premier destination for those seeking a dynamic and fulfilling lifestyle. The combination of strong messaging and visually appealing visuals makes a compelling case for choosing There as the ideal place to live, work, and play in New Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
