Send Money, Win Big With du Pay on UAE’s DOOH
Leading telecommunications company du, climbs up on Sharjah’s D/OOH platform in the United Arab Emirates, promoting du Pay and announcing exciting offers. The campaign utilizes digital screens and was distributed starting from the third week of October following the brand’s prior successful OOH appearance 3 weeks ago promoting iPhone 16 Pro.
Du is currently back on billboards even stronger with their service “du Pay” using the main slogan “Send Money, Win Big” while also portraying the boldly lit up price surrounded by fireworks “AED 500,000.” The ad visual also demonstrates a guy who seems to have won this amount looking extremely happy and excited, holding his phone in one hand and having both hands up in the air.
The majority of the billboard’s background is blue, the same color as du’s logo and general theme which preserves the brand’s identity. Blue reflects calmness, serenity and peace. It also symbolizes security, trust, loyalty and responsibility. On the other hand, minor areas of the billboard’s design is purple which enlightens, inspires, uplifts and encourages.
The ad copy also highlights that terms and conditions apply while prominently showcasing du Pay’s logo and website. Du Pay is offering a free 2GB on every international transfer and a chance to win AED 500,000 in cash prizes.
The service allows members to send money instantly to over 200 countries worldwide, directly from a mobile device. It’s quick, simple, accessible and available. There is also an app where people can pay their bills or top-up their mobiles.
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