Beloved American actress Rooney Mara dazzles on Givenchy’s latest D/OOH campaign in the United Arab Emirates. The campaign was launched and distributed starting from the second week of October and utilizes digital screens. This was following the luxury cosmetics and personal care brand’s previous OOH appearance 7 months ago. Ironically, the previous campaign also promoted Givenchy’s L'Interdit “Eau de Parfum Rouge” which is a fragrance that pushes boundaries. It blends a bouquet of full-bodied white flowers, accented with a hint of chocolate.Givenchy is currently back on billboards even stronger with their captivating campaign for their rich aroma fragrance “L’Interdit Absolu Eau de Parfum Intense.” The ad visuals portray the consistent brand ambassador’s professionally taken photograph, Rooney Mara, pulling a serious and intense facial expression in black clothing, the same color as the perfume bottle. The visuals also prominently display the fragrance’s name and Givenchy’s logo while embedding minor red smoke on the corners of the billboard. The digital show appears to be creatively 3D since the perfume’s bottle seems to be as if it's popping out or coming out of the billboard which is bound to grab consumer’s attention on busy roads. L'Interdit Absolu is a bold fragrance that combines floral, woody, and spicy notes. It has a fresh and spicy opening, followed by a deep, woody base. The final note is a mysterious and addictive tobacco scent. To learn and find more details about the D/OOH industry, visit our Insiteopedia and navigate through its different sections.
