Al Habtoor Motors has successfully launched its second OOH campaign within the same month, reinforcing its position as the exclusive distributor for Mitsubishi Motors, following closely behind their recent campaign which highlighted the flexible down payment option. The new campaign presents Eclipse Cross offering unique trailblazing technology, excellent safety systems, and well-designed, the advertisement, titled Empowered by Design, featured the stylish and modern Eclipse Cross, a compact SUV, that merges sleek lines and bold features with performance. The tagline “Empowered by Design,” speaks to Mitsubishi's capacity to offer a powering driving experience, and communicates the Auto's emphasis on style and substance, also, the dynamic design elements such as its sharp, sculpted exterior and futuristic look, are well-captured in the ad, positioning the car against a clear white background to ensure that the eye-catching red SUV grabbing passersby attention for the OOH design focus on advanced technology and comfortable interiors, The campaign is aligned with Mitsubishi’s overall branding of reliability, innovation, and style, particularly with the Eclipse Cross, which has been noted for its combination of performance and function The crisp visual messaging is effective in drawing attention, focusing on Eclipse Cross as a vehicle designed to empower its driver It's worth mentioning that by launching multiple campaigns in a short period, Mitsubishi has effectively expanded its reach to a broader audience, offering attractive financing options that accommodate various budgets and positioning the Auto brand among the top choices. The campaign surfaced on Dubai streets over Uni-Pole billboards in the first week of October.
