Following their prior appearance in 2022, IWAN Development proudly presents its latest outdoor advertising campaign, as it lights up the streets of Egypt with striking visuals and a message that is sure to catch the eye. The new ad features blurred-out photos of a unique outdoor property and backyard, sharing potential homeowners' aspirations with a slogan that reads, A New Feel-Good Neighborhood Awaits You. The striking visuals of the campaign immediately invite curiosity and imagination to dream about how the future might look in a beautiful, well-designed community. Besides adding mystery, the blur effect is meant to symbolize the promise of a new beginning where potential residents can dream about their perfect place without showing it just yet. Along with the design go several taglines that show very special features of the new neighborhood. A New Neighborhood Timelessly Designed Awaits You, reflecting IWAN's pledge to create an area with a modern look and classic style for those in love with timeless design; A New Neighborhood Exclusively Tailored Awaits You, shows the commitment to customization to make the home truly an expression of those living in it. Lastly, it notes, A new centrally located neighborhood awaits you, where the emphasis is on how strategically the development is placed to have easy access to basic amenities, schools, and recreational grounds-things considered critical by many clients. The general theme of the campaign mirrors the vision of IWAN Development, where they strive to build an ambiance of community and well-being, ensuring a feel-good neighborhood that adds to one’s quality of life. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
