Emax is switching up the retail shopping game in Dubai with a new outdoor advertising campaign for the iPhone 16 pro. Emax stands as one of the leading electronics retailers in the region, part of Landmark Group. Founded in 2006 as part of the renowned Landmark Group in the UAE, Emax has expanded its reach to Oman and Qatar, operating over 37 stores. This award-winning retailer features more than 200 brands and 20,000 products, including a wide variety of categories under its belt, such as mobile phones, smartwatches, laptops, televisions, and more, all in one place. Emax collaborates with trusted global brands like Apple and more, to offer cutting-edge electronic solutions. Now, Emax is advertising their latest addition, the iPhone 16 Pro. And it’s not only novelty they’re advertising, but they’re also making another compelling offer, by saying, “Get up to AED 3000 when you trade-in your old device.” The visuals utilize a stunning, shadowed image of the new iPhone, making it the center of attention. They also brand their campaign using their infamous logo, marking their territory. In the first week of October, the campaign popped up on Dubai’s hoardings.