Dubai Integrated Economic Zones (DIEZ) climbs up on Dubai’s prime D/OOH advertising scene launching a new campaign using the main tagline “Go Beyond.” This multi-format campaign utilizes digital screens and unipoles to showcase the various economic zones provided by DIEZ. This is DIEZ’s very first appearance on billboards since there are no previous campaigns. DIEZ is a key driver of Dubai’s economic growth. With over 5,000 registered companies spanning 20 industries, it plays a central role in the city’s economic development. Some of the campaign visuals use the tagline “We empower people and businesses to shape a future that goes beyond,” while other visuals use the ad copy “Beyond Limits,” “Beyond Imagination,” and “Beyond Borders.” Most of the campaign visuals state that DIEZ integrates the offerings of Dubai Airport Free Zone (DAFZ), Dubai Silicon Oasis (DSO), and Dubai CommerCity (DCC), while portraying their logos on the lower banner of the visuals. DAFZ was established in 1996. It is a business hub with over 2,000 companies and 20,000 professionals. It offers tax breaks and world-class facilities. DSO is a tech park with living and working spaces. It offers modern amenities and business services. It is the only park in the region with this feature. Dubai CommerCity is an e-commerce free zone with logistics, tax breaks, and office space. It is located in Dubai and aims to lead e-commerce in the region. The majority of the ad visuals portray a professionally taken aesthetic photo of Burj Khalifa at night with its reflection in the water. On the other hand, the visual that has the ad copy “Beyond Imagination” portrays a sky full of stars while a rocketship has launched. The visual that contains the ad copy “Beyond Borders” shows an airplane preparing to take off on a runway at night. DIEZ’s logo is prominently displayed throughout the campaign and a black background is used for most of the visuals which symbolizes power, sophistication, and elegance. Get more in-depth details about the DOOH industry by visiting our Insiteopedia and navigating through its different sections.
