Samy Maghawry & Selim Mostafa With Life Makers to Encourage Audience to Donate
Life Makers Foundation Egypt, a non-profit organization in Egypt, makes its stance on Greater Cairo’s major outdoor advertising scene with a new OOH campaign widely distributed across the city featuring renowned actor Samy Maghawry and 10-year-old popular internet personality and actor Selim Mostafa. This is considered the organization’s very first appearance on OOH since there are no previous campaigns.
The campaign takes the approach of cause-related marketing since in one of the campaign visuals the main tagline is “Donate with Life Makers Foundation” while providing multiple different ways people can help other people in need including; sponsoring orphans, clothes, food support, relief, and emergency, clear water connection, paying off debts, small projects and kidney dialysis. This same visual shows a palm tree in the background.
Another visual of the ad uses the ad copy “Plant goodness for you and your children after you, donate with Life Makers Foundation in the Palm Trees Charitable Endowment” portraying campaign ambassadors Samy Maghawry and Selim Mostafa. A separate visual uses the same ad copy in different order showing Samy Maghawry putting his hand on Selim’s shoulder as if he’s his father, while a palm tree stands tall in between them.
The lower footer of the campaign shows all the different ways people can donate, such as through; Megakheir, Damen, ADIB, NBE, Vodafone Cash, Aman, Fawry, Instapay, QNB ALAHLI, Banque Misr, and CIB. The foundation’s hotline is also provided.
Curious to know more about Life Maker’s campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
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