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The Most Delicious Cheese in Egypt, Rhodes Cheese, Showcases the Cheese Range on OOH
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Awareness Campaign

The Most Delicious Cheese in Egypt, Rhodes Cheese, Showcases the Cheese Range on OOH

By INSITE OOH
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October 22, 2024 2 weeks ago
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1 minute, 2 seconds
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Following their prior feature this past January, Rhodes Cheese boasts an enviable range of cheeses that tease the taste buds upon Egypt’s outdoor arena. Each billboard is strategically set up at various busy city centers to give Rhodes Cheese the perfect opportunity to display the new array of cheese offerings and reach cheese aficionados all over town.

The campaign celebrates each new rich flavor of Rhodes Feta, bursting with colors in each and every billboard. The billboards host the colorful containers of the new range, including Original Feta, Pastrami flavored Feta, Olive flavored Feta, Low Salt Feta, Istanbuli Feta, as well as Cheddar flavored Feta, all luring passersby into the gourmet world of cheese.

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The campaign slogan “With Rhodes, the Difference is Clear” is noted on the billboards, alongside The Rhodes Logo and cheese containers, as well as the catchphrase, “The tastiest cheese in Egypt.” The appealing visuals as well as the competitive claims noted on the ad, this campaign strikes a chord with consumers, reminding them that Rhodes Cheese is truly the most delicious cheese in Egypt. 

For the more inside scoop on Cairo & Dubai's outdoor ads, MOOH is your OOH superpower, to unlocks campaign types, budgets, and locations 


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